What started as photo shoots has become a world of its own. The pop-up was the first time every part of SSS came together - photography, music, fashion, and community. We started the day across different parts of Shoreditch before the main set with @dannychaska brought everything full circle. From the crowd to the performances, it felt like the world we’ve been talking about finally coming to life. The first clear step toward defining what a Photography brand really means.